The Purpose of a Campaign

Campaigns create church-wide momentum. A campaign is a focused mobilization effort that gets everyone in the church pulling together around one simple theme. For 4-7 weeks, a campaign creates momentum for the church’s vision and ministry and rallies people to participate.

Small groups are a key element. Your church will be encouraging 100% of adults to participate in small groups during the campaign. All groups will follow a simple format to reinforce that week’s sermon. Many short-term groups will be added to give people many options to be involved. These groups will be easy to find, easy to join and easy to participate in.

Existing groups anchor the effort. Small groups that are already going provide stability and leadership for the overall effort. They will work like short-term groups during the campaign, so that all groups are doing the same things. When the campaign is over, short-term attenders are encouraged to stay involved in a group. Many of the short-term groups will be transitioned into permanent groups.

Benefits for Small Groups

A campaign provides a number of benefits to existing small groups.

Add new members. The intensive emphasis on every adult joining a group will give existing groups a great opportunity to grow numerically.

Grow new leaders. The need for new, short-term groups gives existing groups a chance to push potential new leaders out of the nest. Existing co-leaders and group members will step up to host many of the short-term groups.

Reproduce your group. Every healthy group wants to multiply, but it’s hard to get enough momentum to do so. As groups add new members and raise up new leaders during the campaign, it becomes easier to birth a new group.

Boost your momentum. All in all, the campaign will give every existing group a big surge of momentum if they take advantage of the opportunity.

Your Role as a Group Leader

Embrace the campaign. Get excited about the opportunity and help your group members prepare enthusiastically for their role.

Prepare to give leaders and people away. Many hosts for the new, short-term groups will be recruited from within existing groups. You can help your pastor identify people who could do so. After the campaign, many of these people will return to their previous groups. That’s a win because those groups just got stronger. Some may decide to make the short-term group permanent. That’s a win because your group just reproduced.

Maximize the invitational opportunity. For several weeks, everyone in the church will be strongly urged to join a group. They are more likely to join YOUR group if you and your members are actively inviting people during that time. You won’t have a better opportunity for your invitations to hit the mark than during a campaign like this.

Incorporate new attenders. Prepare your group to be especially welcoming for people who sign up just for the duration of the campaign. Many of them haven’t been to a group before. They won’t understand your group’s established history and culture. Simplify your meetings to make it easy. Find ways to engage them. Help them make friends. Follow up if they miss. Their decision to stay in your group will depend a lot on how welcome they feel.

Enfold newcomers for the long run. As the campaign concludes, encourage the newcomers to become a regular part of your group. Your pastor will help you know how to explain what happens after the campaign and how to make the appeal for people to stick around.

Discussion Questions:

  1. Why are small groups so important to the success of a church-wide campaign?
  2. How can a campaign help your small group grow numerically? What part do you have to play in that growth?
  3. How can a campaign help your small group develop new leaders?
  4. Identify some members of your group who could host a short-term group during the campaign.
  5. How do you feel knowing that some of your group members may join a new group and never return to yours? Explain.
  6. What are the most difficult challenges in reproducing a small group? How can a campaign help overcome those challenges?
  7. Is your group ready to incorporate an influx of new attenders? Explain. What do you need to do to help your group be ready?
  8. What questions do you have about how a campaign works?
  9. What reservations do you have about how a campaign will affect your group?
  10. What is your most important next step in preparing for the campaign? What is the next step after that?

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